How do I justify the cost of meal plan?

How do I justify the cost of meal plan?

What is the 80/20 rule

The 80/20 rule

According to science, the 80/20* rule implies that most people’s fitness results will be based on 80% diet and 20% exercise. This means if you goal is to lose 10 pounds, most likely 8 pounds will come down to your diet (and the calorie deficit you achieved).


Reaching your fitness goals comes down to your diet 

A meal plan company will help to ensure 80% (diet component) of your results are looked after whilst a Gym Membership/Personal Trainer ensures 20% (exercise component) of your fitness goals are on track. Together, you give yourself the best possible chance of success in reaching your fitness goals in the time frame you set yourself.  

Benefits of a meal plan

Benefits of a meal plan vs restaurant meals 

You may also consider the following benefits of each meal prior to purchasing a FITTERY meal plan. 

  1. Meal Plan meals offers Portion control: 

Meal plans provide predetermined serving sizes, which can help prevent overeating and ensure that individuals stay within their daily caloric intake. Studies have shown that portion control can lead to weight loss and help maintain a healthy weight (1). 

2. Meal Plan meal offers Balanced nutrition:  

A well-designed meal plan can provide an optimal mix of macronutrients (low GI carbohydrates, lean protein, and healthy fat) necessary for good health. Consuming a balanced diet can help individuals lose weight and reduce the risk of chronic diseases (2). 

3. Meal Plan offers Accountability:  

Following a meal plan can help individuals be accountable for what they eat, which can increase the likelihood of adherence and success in weight loss efforts. Accountability has been shown to be an important factor in successful weight loss (3), helping you avoid the temptation of unhealthy, convenience foods that are often high in calories, sugar, and unhealthy fats. By having healthy meals readily available, you are less likely to make impulsive, unhealthy food choices, which can lead to weight gain and other negative health outcomes. 

4. Meal Plan meals offers Efficiency:  

Preparing meals can be time-consuming, especially for those with busy lifestyles. Meal plans can save time and provide convenience, making it easier to adhere to a healthy diet. Research has shown that convenience and time-saving measures can help increase adherence to healthy behaviors (4). Furthermore by having a consistent, healthy meal plan in place, you are more likely to make long-term changes to your diet and lifestyle that can lead to improved health and wellbeing over time. 

5. Meal plan meals have been verified by a Certified Nutritionist. 

A nutritionist approved meal plan will consider ingredient choice and any nutrient imbalances within a meal to ensure all macros are represented. This means your menu is designed to help you lose weight in a sustainable way over the long term. This is important because crash diets and other extreme approaches to weight loss are not sustainable and can lead to rebound weight gain. This can lead to over stress of your body organs and more importantly can be incredibly disheartening after effort and time is spent on achieving your goals.  



Research has shown that individuals who follow a meal plan are more likely to achieve their weight loss goals compared to those who do not follow a structured diet. Therefore, following a FITTERY meal plan may help individuals achieve better results in their weight loss journey. 

We design our FITTERY meal plan programs to be affordable, starting from only $78 per meal after discounts.  Enquire with us today about starting your health journey and promotion offers. 



  1. Rolls, B. J., & Morris, E. L. (2002). Portion size of food affects energy intake in normal-weight and overweight men and women. The American journal of clinical nutrition, 76(6), 1207-1213. 
  1. Harvard School of Public Health Online Article. The Nutrition Source: What Should You Eat? 
  1. Teixeira, P. J., Silva, M. N., Mata, J., Palmeira, A. L., & Markland, D. (2012). Motivation, self-determination, and long-term weight control. International journal of behavioral nutrition and physical activity, 9(1), 22. 
  1. Steeves, E. A., Martins, P. A., Gittelsohn, J., & Changing Eating and Physical Activity Behaviors in Low-Income African American Adolescents Steering Committee. (2017). Convenience stores and supermarkets: investigating the association between food store type and nutritional quality of food purchases. Journal of community health, 42(1), 59-67.